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Their herds are an integral part of the Maasai identity.

CO₂ compensation

For VW to receive CO₂ credits, the Maasai’s cattle must run faster

It sounds almost satirical, but it is true. The CO2 offset project supported by Volkswagen in Tanzania, which aims to maximise carbon storage in the soil, is facing opposition from the Maasai community as it conflicts with their traditional grazing practices.